If you blend in, you disappear.
A story with soul resonates. A story without it is just noise. See how we turned human truth into commercial power.
01
Two passionate owners faced distinct visions that diluted their brand impact. By excavating the founder's raw commitment to nature, we engineered a unified strategic rudder. This moved them from competing on product features to leading a movement of integrity and connection, equipping them with the clarity to command a premium market position.
02
I helped a Nigerian fertility provider navigate complex cultural stigmas by bypassing corporate responses to find the clinic's human heartbeat. We created a three-part roadmap to bridge the integrity gap, empowering them to overcome internal barriers and establish themselves as a relatable healthcare leader that retains doctors and comforts patients.
03
Grootbos needed to move beyond the generic kids' club template, so we rejected the standard approach to build an heirloom experience centred on belonging. By gamifying the strategy with archetypes, we transformed a holiday add-on into a journey of achievement that authentically connects children to the wild landscape, turning them into lifelong ambassadors who secure repeat family visits.
04
To cut through the saturated Swiss market, we focused on the founder's obsession with relentless experimentation. Instead of just selling quality, we issued an invitation to rediscover chocolate. This human-led approach informed a disruptive visual identity that broke category rules, highlighting the grit behind the brand to captivate discerning consumers tired of traditional options.
Karen Coetzee, Film Producer, Dubai
05
LAUNCHING FEBRUARY 2026
Sashwa River of Stars, SA
06
LAUNCHING MARCH 2026
Asna Cherif, Art Dealer, UAE
07
LAUNCHING APRIL 2026
Upcoming work:
Frog Mountain Getaway, SA
08
Drostdy Museum, SA
09
Luma Recruiting, Netherlands
10
My services:
1. Compass.
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This is a rapid, high-impact intervention for established businesses that feel generic or disconnected. If you are tired of competing with algorithms and blending into the "Sea of Sameness", we need to realign your direction before you lose more market share.
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I reject generic templates. I use bespoke questionnaires tailored to your specific context, followed by deep, one-on-one stakeholder interviews to bypass groupthink. My goal is to extract the unsaid truths and identify exactly where your internal culture has drifted from your external promise.
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We review your current messaging against market reality to produce a clear roadmap. We define the core pillars required to get you back on track, ensuring you stop competing on price and start connecting with people again through a distinct, human narrative.
From R22,500
2. Blueprint.
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My flagship service for startups, rebrands, and legacy transitions. We dig deep to find the "Founder's Fire", the raw energy that drives you. We translate this unique worldview into a full Brand Bible that defines your vision, mission, and visual direction.
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This is the 2026 upgrade. I create a "Context Protocol" for you, a precise code document designed to train your internal AI tools and marketing teams. This ensures that whether a human or a machine writes your copy, the voice remains pure, consistent, and distinctly yours.
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We move beyond the "hit-and-run" creative model to build an asset that holds its value. The result is a brand strategy that acts as an unshakeable rudder, ensuring your legacy survives the generational shift and resists the urge to follow fleeting trends.
From R80,000
3. Helm.
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Strategy is useless if it sits in a drawer. As your objective Creative Director, I offer a monthly retainer to steer the ship. I ensure that no email, ad, or product leaves the business unless it passes the "Heirloom Test" and aligns with your core truth.
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I provide ongoing oversight of your third-party suppliers, photographers, and agencies. This protects you from the danger of changing marketing heads or new agencies introducing ideas that dilute what made you unique in the first place.
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As your business evolves, so must your tools. We continuously tune your AI protocols and strategic direction based on real-world feedback. This focuses on what is working and what is not, helping us identify new opportunities while keeping the brand voice consistent.
R12,500 / month
4. Audit.
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Powered by Fine Tooth, this service is specially designed for hospitality and service brands. I measure the critical distance between your marketing promise and the actual customer reality to prevent the "Integrity Gap" that damages trust.
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I conduct forensic reviews of your digital presence and on-site "Ghost Guest" audits. This tests your staff culture and sensory experience to reveal invisible friction points that management often misses, providing a roadmap to fix disconnects before they cost you loyalty.
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Visit FineTooth.co.za. While I build brands here, I test their integrity there. This is a brutal, honest deep dive into how your strategy is actually applied, ensuring your business remains authentic and your investment is watertight.
From R45,00
Pricing indicates the starting investment for typical SME requirements. Complex organisations or multi-stakeholder structures may require a bespoke scope. Minimum 3-month commitment recommended for retainers. Retainers limited to 5 clients a year.
Human relatability builds trust.
You are tired of "yes men" and generic marketing. I give you your voice back. By anchoring your brand in human truth, we stop the churn of rebranding every two years and build a loyal customer base that buys because they believe in you.
