Whispered or shouted, a great story remains a great story.

Image of downward pointing arrow
A colourful illustration by Anthony Burgess to help communicate the idea that a compelling brand story remains compelling, no matter how you tell it.

Your story’s worth isn't in its volume, but in its soul.

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Two men standing behind a table with awards, bottles, and equipment, in a distillery or laboratory setting. One man has curly black hair and the other has straight brown hair, both smiling.

I worked closely with the founders of a new distillery in Cape Town; the investor and the distiller, to establish a clear and united brand direction. By actively listening to their individual visions, I developed a strategy that brought their perspectives into alignment allowing them to move forward confidently with a united brand.

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Profile of a woman with braided hair looking upwards against an overcast sky

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My collaboration with FDC and their client, Bridge Clinic, was a deep dive into the complex world of fertility healthcare in Nigeria. By prioritising one-on-one conversations over group discussions, I uncovered the true, nuanced challenges facing the business, from cultural stigmas to internal issues like “japa”. This led to a strategy that was not only honest and accurate but also actionable, providing a clear three-part roadmap for growth. The result was an inspiring vision that addressed their unique challenges and set them on a path to becoming a relatable, empowering, and reliable leader in healthcare.

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03

Illustration of a beach scene with children and adults, some on rocks by the water, others relaxing on a striped beach mat under a yellow umbrella. Various seabirds and marine life, including fish, starfish, coral, and whales, are depicted in the water and sky. There are shells, beach buckets, and a sandcastle on the sand, with footprints leading from the water to the sandy area.

How do you engage children at a luxury eco-reserve without resorting to a generic kids' club? Discover how a gamified experience, built on the feelings of achievement and belonging, transformed the family offering at Grootbos Private Nature Reserve.

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04

Two smiling men wearing black aprons in a commercial kitchen.

Partnering with Swiss businessman Emile, we sought to launch a new chocolate brand into the saturated, high-standard Swiss market. The core challenge was achieving distinction and appealing to discerning consumers. We developed a brand strategy centred on Emile's infectious passion for experimentation and mastery. This focus guided the creation of a cohesive visual identity, applied across the full product range, including a logo and packaging suite.

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Karen Coetzee, Film Producer, Dubai

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Profile photo of Karen Coetzee, a film producer and consultant in Dubai.

LAUNCHING NOVEMBER 2025

Sashwa River of Stars, SA

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Three smiling people standing outdoors on a grassy hill with trees and distant mountains in the background.

LAUNCHING NOVEMBER 2025

Asna Cherif, Art Dealer, UAE

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A grayscale image split in half, showing a woman with short dark hair and closed eyes on the left, and the abstract, marbled pattern of her face on the right.

LAUNCHING NOVEMBER 2025

Upcoming work:

Frog Mountain Getaway, SA

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Drostdy Museum, SA

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Luma Recruiting, Netherlands

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More projects going live soon. See my Behance for design work.

  • "I feel like I've been heard."

    Alex Walker, Cape Craft Lab, Kenya

  • "I consider Alex an extension of our own team and love collaborating with him as a partner. His approach, rather than a traditional supplier/client relationship, results in well-thought-out, beautiful, and expertly crafted work.”

     Emma King, The Friday Street Club, SA

  • "I love his authentic approach, connecting nature and a holistic lifestyle to his creative work. This natural influence, rather than social media pressures, gives his work integrity and soul."

    Marcelle van Wyk, SelloStudio, UAE

  • "Alex transformed our dreams into an award-winning marketing tool. From our initial idea to a refined presentation, he created a very grown-up strategy. This is truly collaborative work at its best."

    Nicki Page, TLC Harmony, UK

  • "From the outset, Alex understood our vision and perfected it. His creative energy is infectious, and the meticulous attention to detail shines through. He made a personal contribution to every job, and we'll be working with him as we grow."

    Gwynnedd Laubscher, Country Deli at Sipiershuis, SA

You have a story, and I'd love to hear it.

It's easy to get caught up in the allure of a huge marketing budget, but no amount of advertising can make a hollow story resonate. The most successful campaigns are built on an authentic narrative that connects with people, and this is what makes every marketing dollar you spend work harder.

A black bird with a red eye and yellow beak standing on the rim of a yellow coffee mug with a small bird illustration on its side, the mug appears to be filled with a beverage.